The Majorcan hotel chain Ferrer Hotels began implementing this season a marketing strategy which is based one hundred percent on the inbound methodology, with which it intends to make the client fall in love with the suitable content, through the right channel and the timely moment in order to achieve a two-way communication.
The methodology carried out by Ferrer Hotels applies this philosophy whole itinerary of the client – from being a complete unknown till becoming an opinion leader – it’s based on a set of non intrusive techniques that allow one to know the clients’ relationship with the brand, all of which is managed with the help of pioneer tool in inbound which was developed by the inventores of this methodology: Hubspot.
The Marketing Director of Ferrer Hotels, Patrick Amengual, explains: “The wager of Ferrer Hotels for this methodology involves a great effort, both economically and in resources, but it will allow us to capture quality leads attracting our target audience in a non intrusive way, pursuing to make this potential client fall in love. We want to achieve this infatuation by providing value through the coordination of different marketing actions. It’s about offering them what they want and that they have a unique experience with the brand”.
